London: FUNCTIONREGALIA, the new Burberry Prorsum collection SS 2016
London: a great fashion show in Kensington Gardens for the new collection Burberry Spring / Summer 2016. A fantastic parade accompanied by a performance of the romantic singer of the 1980’s, Alison Moyet with a live orchestra of 32 pieces, played her greatest hits.
Christopher Bailey, Burberry’s Chief Creative and Chief Executive Officer, is pointing to a wider audience: with the technology support and creating a new style which mixes the luxury of Burberry Prorsum and the wider-reaching style of Burberry Brit.
Thanks to a partnership with Snapchat they showed the collection to 100 millions of users, the day before of official presentation, during the final adjustment stage, and then a live streaming on most important social networks.
Many special guests was present to the show, among which the Burberry’s testimonials: Kate Moss, Cara Delevingne, Suki Waterhouse and Jourdan Dunn, in addition to Sienna Miller, Paloma Faith and Benedict Cumberbatch.
A young and carefree collection, titled FUNCTIONREGALIA, dedicated to modern urbanites: dark tailored coats, illuminated with the golden buttons and gilded decorations, charming dresses with languid trench coat nonchalantly thrown over. Noteworthy the preciosity of fabrics.
Must-have of the collection: the nylon floppy backpack!
Have a look at our video to know more about and see all the outfits.